![]() Nevertheless, online retailers are accelerating their offline expansion. Today the fashion industry in Ukraine is utilizing multichannel sales (without click&collect), while retailers in other segments use the omnichannel approach. Results of a Colliers Retail survey in May 2020 show that more than 49% of respondents confirmed that they plan to develop online sales channels in the nearest future. Even operators who didn’t pay enough attention to e-commerce were forced to expand their online presence. Retailers have noticed that while offline retail is low, online sales can partially save the situation. The omnichannel approach is getting more and more popular. The speed of e-commerce growth in Ukraine is one of the highest among Central and Eastern European countries. According to Euromonitor International, the market share of e-commerce in Ukraine in 2020 reached 8% of retail (+45% year-to-year). One of the trends that accelerated through 2020 was the increase of e-commerce market share. The top e-commerce players in Ukraine are represented by major marketplaces: Ukrainians often buy apparel, electronics, appliances, home and garden products, cosmetics, and food online. The e-commerce market grew by 41% % in 2020, reaching $4 billion, approximately 2.6% of Ukraine’s GDP. Economic Development Organizations (EDO).Foreign Direct Investment Attraction Events.Facing a Foreign Trade AD/CVD or Safeguard Investigation?.
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